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World Adherence Day 2025

27 March 2025 is the first World Adherence Day, to raise awareness about the importance of adherence and its power to significantly reduce premature deaths, avoid healthcare costs and hospitalisations.

Studies show that good adherence can lower long-term mortality risk by as much as 21% demonstrating its life-saving potential. Adherence to chronic condition treatments is just 50% in high-income countries and lower elsewhere. Causes are complex and varied, requiring multifaceted approaches to address this widespread global issue effectively.

World Adherence Day is dedicated to raising awareness about the importance of sticking to your entire healthcare plan.

Through behavioural science, BEAMER develops a model that aims to be beneficial to all stakeholders of the healthcare system (patients, healthcare providers, industry partners, regulators, payers) by increasing adherence to treatment, regardless of the disease area.

We are happy to join the efforts of the #DONTMISSAMOMENT campaign of World Adherence Day, which provides many resources aimed at assisting individuals and healthcare providers in promoting and achieving better adherence.

Download Campaign Leaflet here

More inforation on World Adherence Day here

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Healthcare Professional

The primary aim of the end user personas is to support the creation of materials to support the implementation of the BEAMER model framework and to help define requirements for the elements of the BEAMER model framework. Hence, healthcare professionals (HCPs) represent the primary envisaged end user group of the BEAMER model framework and the associated Adherence Intelligence Visualisation Platform (AIVP)

It is one learning from the joint design process that the job titles of healthcare professional team members do not necessarily predict the roles they would play within the change management process for implementing BEAMER and installing it as a standard model within healthcare. Additionally, the role and responsibilities of certain job titles, for example nurse, varies across different healthcare systems and would affect how they interact with the BEAMER model outputs and the access they would be permitted and so it would not be helpful to include these job titles: The four personas represent role-independent archetypes within the group of HCPs. They encompass a Managerial HCP Persona, an Implementer HCP Persona, a Support HCP Persona, and a Established HCP Persona.

These healthcare professional personas may be further tailored to specific healthcare settings depending on the needs of the individual pilot sites. Thus, adapted or spin-off versions of these original personas may be considered. The persona displays include a summarising statement, goals, challenges, experience, and needs to enhance the accessibility and usability of the model while minimising user burden.

Patient Organisation

Patient organisations are considered potential users of the model outputs. Consequently, personas were designed for these groups to assure that the implementation materials may also support their needs in the longer term, thus fostering sustainability of the project outputs.

The identified focus areas within this persona are goals, needs, skills and tools, along with potential challenges anticipated during the implementation process. The persona emphasises awareness-raising, capacity building, education, peer support provision, and the promotion of research and development in therapeutic care.

The patient organisation persona serves as a theoretical framework representing how patient organisations could benefit from and include the BEAMER model framework in their therapy and care related as well as their organisational work. This persona comprises the needs, goals, challenges and necessary tools, facilitating preparation and implementation of the model and optimising the user experience of patient organisations as end users of the BEAMER model framework. It can be used as a guide to identify potential obstacles and understand the prerequisites for a patient organisation to successfully adopt and integrate the BEAMER model framework.

“In implementing the BEAMER model, we want to be able to respond to the different needs of our patients to ensure their adherence, build a supportive community and improve outcomes.”